The soon to be launched Cultural Coast Meander needs a logo! Be part of this exciting initiative by designing a simple logo depicting the unique cultural heritage of the False Bay coastline from Muizenberg to Simon’s Town.
“The Cultural coast Meander is an inclusive initiative designed to highlight and leverage the unique cultural identity of the False Bay Coastline – stretching from Muizenberg to Simon’s Town. The meander will be developed for the benefit of the visitor as well as for the benefit of the area. Incorporating museums, art galleries, boutique art, antique and bookshops, restaurants and other cultural attractions, the Cultural Coast Meander will knit all these into one easily understood and accessible offering.”
Capture the essence of the Cultural Coast Meander in your logo using just two colours, ensuring that your logo could be used in a letterhead as well as in a large size banner without losing its impact and clarity.
The designs will be judged by members of the current board of The Cultural Coast, a City Councillor (David D’Alton) and a representative of the Business community. The winner will be announced on the 10th November 2012 and the winner treated to a lunch at the Casa Labia.
The designer will get a byline on the logo when it is used. The logo will be used on
- All printed matter pertaining to the coast
- The webpage
- On shops and participating museums, galleries etc to identify them.
The design needs to reflect:
- The Cultural aspect of the area.
- The historical aspects of the area.
- The diversity of architecture, fauna and flora
- The vibrancy and uniqueness of the area.
Send your entries to firstname.lastname@example.org. Please do not send us entries larger than 300 kB. The winners and runners up will receive vouchers for a meal at the Casa Labia in Muizenberg.
Entries close on the1 November 2012.
The Cultural Coast Meander
The architectural heritage of the False Bay coastline, which stretches over a distance of some fifteen kilometres from Muizenberg to Simonstown, is unique in our country. It is steeped in our earliest coastal history, and its architectural heritage is closely safeguarded by Heritage Western Cape. The area has largely been spared the intrusive ravages of modern building developments, and is the only stretch of coastline in the country which can be accessed by rail.
The coastline is home to several museums, many unique architectural features and a host of other cultural activity centres from Art Galleries to book shops and artists studios. Yet this unique cultural identity has never before been highlighted in a focused way – hence the notion of the Cultural Coast.
The initiative takes its cue from the proven success of previously identified meander routes (both in this country and abroad; for example, the Midlands Meander in Natal), and wishes to identify with the declared intention of the City of Cape Town to stimulate heritage tourism and improve the economy of the area.
There is a recognition that, besides its physical and geographical beauty, this stretch of the False Bay coastline provides a wonderful opportunity to capitalize on its special features, for example the rich heritage (both tangible and intangible), as well as the historical ambience of the proclaimed conservation area, with its low-rise buildings, unique architectural features and varied manifestations of cultural expression. The target groups of the project are residents within the identified area, the inhabitants of Cape Town, the citizens of South Africa and visitors from abroad.
The objective is to offer various layers and possibilities for exploration, from historical routes of varying focus for the more serious traveller to, for example, theatre, music, the visual arts, museums, libraries and bookshops. It also caters for those who merely wish to enjoy the special ambience and facilities in the area, such as restaurants and shops, excursion possibilities; mountain and beach walks.
The notion of “cultural expression” is viewed as an inclusive and diverse one, recognising all forms of broadly cultural activity taking place (hopefully) within the ambience of historical buildings.
There is a recognition that the meander area can be accessed by car, train, bicycle, and bus (projected aim), as well as on foot, and can be divided into segments.
The meander route is marketed as a safe one.
It will be marketed as a unique, separate destination route within the Cape Town metropolitan region, offering various accommodation options in the many guesthouses.