Cristiano Ronaldo and Ronaldinho will take to the field in the 2010 World Cup in South Africa wearing shirts made from recycled plastic (PET) bottles.A brilliant marketing campaign by Nike and they are not even an official FIFA sponsor?The change comes after Nike said  that it would make its biggest commitment to sustainability by producing the shirts worn by nine teams in football’s biggest competition from 100 per cent recycled polyester, with each shirt using up to eight plastic bottles.Making the shirts this way is expected to cut the amount of energy used in production by 30 per cent and save 13 million plastic bottles going to landfill sites this year alone.

Nike would not comment on how many shirts it expected to sell, but using 13 million bottles would equate to more than 1.5 million shirts to be worn by the players and supporters of countries including Brazil, Portugal and the Netherlands.

The recycled polyester will come from a supplier in Taiwan, using plastic from discarded bottles from Japan and Taiwan. They will be cut up, melted down and spun into a yarn that is ultimately converted into the fabric for the shirts.

Charlie Denson, president of Nike Brand, said that the recycled shirts — which will be a permanent fixture in its range — represented a good deal for consumers, the environment and the company’s shareholders.  The company is keen to make more of its products using sustainable materials to secure its supplies given the increasing scarcity of the world’s natural resources.

Source Sheryl Ozinsky 2010-03-10 on   www.Petco.co.za

 

 

Eds comment:  South African plastic recyclers are soon to launch an exciting new product range made from recycled PET bottles. Watch this space for updates.  In the meanwhile, South Africa recyclers are producing fiber for pillows and duvets from your empty fissy drink, juice, and water bottles etc  – so don’t bin them – recycle them. 

 

Photo of an armada of plastic bottles – discarded thoughtlessly and now eddying into the reeds at Zandvlei by the action of wind and water.   The Plastic Flower in a bottle format – visual pollution and chemical contaminant and a waste of resources.  Everyone who does not recycle shares the blame.