The City of Cape Town, in partnership with the Cape Higher Education Consortium (CHEC) launched its 2010 FIFA World Cup™ research hub on Wednesday 23 June which will operate till – 19 July 2010.

“Cape Town and South Africa are playing an increasingly important role in hosting major international events, so it is important to assess the socio-economic impact of hosting a mega sporting event like the 2010 FIFA World Cup™,” said Mayoral Committee Member for Planning and Environment, Alderman Marian Nieuwoudt.

 The City is conducting research using the National Sport and Recreation Department’s Sport Event Impact Model. This research seeks to assess the impact that hosting the 2010 FIFA World Cup™ has had and will have on Cape Town and its people. CHEC, which comprises the Cape Peninsula University of Technology, the University of the Western Cape, the University of Stellenbosch and the University of Cape Town, has been contracted to provide specialist research skills and personnel during this process.

The Research team’s focus during the 2010 FIFA World Cup™ will be the completion of over 3000 visitor surveys and the resultant capture of data. In addition, they will capture and analyse data gained from surveys on residents and businesses prior to the event. Over 50 field workers and data capturers from the CHEC member universities are involved and have been supported by about 40 student volunteers from universities in the USA and Finland.

Results and reports are due to be completed towards the end of 2010 or early 2011.

This initiative allows Cape Town the opportunity to pass on the lessons learned to future host cities, while providing a scientific base to make future decisions on strategies for event hosting.

Abbreviated version of Media Release Issued by: Lisle Brown, Media Liaison Officer – City of Cape Town, Tel: 021 400 3065 or Cell: 084 888 1901

Media enquiries: Carol Wright, Manager: Strategic Information, City of Cape Town, Tel: 021 400 2066 or Cell: 084 900 0154

Professor Kamilla Swart: Cape Higher Education Consortium, Tel: 021 460 4242 or Cell: 084 928 2881